Platinum with Vitamin E product range launch
Advertising stoma bags could be prosaic – after all, for a prescribed product the benefits might be perceived to be; does it do the job?
The Platinum with Vitamin E range really goes beyond ‘doing the job’. In trials it was shown to nourish and repair skin damaged by leaks and soreness from adhesives.
We captured that, and launched the range at a major exhibition supported by a campaign website, digital advertising, print design, CGI film and Virtual Reality.