Micro-targeted digital campaign

The FAW Trust looks after our grassroots game. From the first kick to the last whistle, their programmes nurture and grow the game across Wales.

Høpp was asked to help fill spaces on their coach education programme which runs at locations around the country. A key tool for income generation and for feeding the pipeline of local, volunteer coaches as well as pros, the scheme works best when it’s at full capacity.

We profiled potential coaches and placed a digital advertising campaign across the display networks, facebook and instagram, focusing on the grassroots benefits to coaches and players and highlighting the online delivery of introductory level courses.

The score? The campaign filled the places so quickly we switched off the budget