Brand clarity for the EU referendum

By 1st June 2016December 8th, 2016Uncategorised

Are you in, or are you out? Stay in Europe, yes or no? The question on 23 June will allow you two answers – to remain a member of, or to leave the European Union.

Seems a little cloudy doesn’t it. Remain or leave.

When we set up høpp we said we wanted to keep things simple. We prepare brands to react with audiences with clarity.

Cloudy is not clarity.

Communications in this campaign are so cloudy that today it was reported that around half of Labour party members don’t know what their party stands for, thinking it was split or for Brexit when the party is in favour of staying in.

Media coverage is focussed on the brash and boorish attacks between Brexiters and Remainers. Few are trying to get ahead of the competition or changing the context to get their positive messages across.

No one is getting through with what we can benefit from rather than what we won’t get.

In the final weeks the side that finds their vision and tell people what that mission can achieve might just get ahead. Winning over the “brand-switchers”, and there are huge numbers of undecided voters out there, has never been so critical. It literally could change the context, forever.

How could your brand and comms capture more sales?