A lasting brand strategy
When we laid out a long-term brand strategy for Respond Healthcare, around five years ago, we used research to see what made the people in the company give such valued service. At the heart of it was how they really made a difference, every day, for the stoma community they talked with and cared for. It turned out they really did make their patient’s lives better.
Every message since has absorbed this brand purpose, presenting an authentic identity and leading to the company achieving growth targets and establishing the merged brand as a trusted one, in a busy market. They’re also winning industry awards for their great service.
The latest piece of work undertaken for them sits right in line with that strategy.
Recently tasked with developing a brand for a range of essential after-care products we sought to create a brand patients would not shy away from; something that could sit alongside their other everyday essential toiletries ranges.
The strong brand narrative that continues through The Care Range links solidly back to the care Respond give; they are about making lives better. For this, Høpp delivered the naming strategy, product and packaging design, website, digital campaign an exhibition design, to launch the new product range.
“The brand remains future-proofed yet is flexible to give the new product range it’s own feel,”