Physical literacy through football

This needed to appeal to all ages. Young boys and girls, mums, dads and coaches. It also needed to sit right with the FAW Trust’s brand. But first off, we needed to plan how the academic teachings and market development goals could turn into a fun programme that got toddlers moving.

After setting out the plan we looked at using the brand font and colour ways, but took it off path giving it an energy to suit the young game. The three different sized footballs add a graphical dimension to the identity and represent the different size footballs children use as they grow. 

Then we set about the character development that would bring the programme to life across all comms and promotional items.


“I really love the characters and the more I see them the more I just love them!”

Head of Football Development